TY  - BOOK
AU  - Kotler, Philip
AU  - Debroy, Bibek
TI  - Marketing Management: Analysis, Planning, Impementation, and control 
SN  - 0876925131
U1  - 658.8 KOT 
PY  - 1988///
CY  - Delhi
PB  - Prentice-Hall of India Pvt. Ltd
KW  - Marketing Planning
ER  -