Kotler, Philip <br/><br/>
Marketing management : an Asian perspective 

 - Singapore  Prentice Hall  1996 
 - 1055p. 
<br/><br/><label>ISBN: </label>9780132548977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT