00390aam a2200145   4500003000400000005001700004008004100021040000600062082001600068100002500084245007200109260002800181300001000209650002500219OSt20260603162028.0140223b1997    xxu||||| |||| 00| 0 eng d  c   a658.802 WIL  aWilson, Richard M. S  aStrategic marketing management: planning implementation and control  aLondonbRoutledgec1992  a644p.  aMArketing, Strategic