Chaturvedi, Mukesh <br/><br/>
Direct Marketing :  Concepts and Cases / 
Mukesh Chaturvedi 
 - New Delhi,   Excel Books :  2000. 
 - 589p. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.84 CHA