Keegan, Warren J. <br/><br/>
Global marketing management / by Warren J. Keegan 

 - 5th ed. 
 - New Delhi  Prentice-Hall of India  2001 
 - xix,828p. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.848   / KEE