Ramesh Kumar S. <br/><br/>
Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar 

 - 2nd ed. 
 - New Delhi  Vikas  2002 
 - xii,356p. 
<br/><br/><label>ISBN: </label>8125913084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.8270954 KUM