TY  - BOOK
AU  - Ramesh Kumar S.
TI  - Managing Indian brands : marketing concepts and strategies / by S. Ramesh Kumar
SN  - 8125913084
U1  - 658.8270954 KUM 
PY  - 2002///
CY  - New Delhi
PB  - Vikas
KW  - Brand name products
ER  -