Hoffman, K. Douglas <br/><br/>
Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson 

 - 2nd ed. 
 - Bangalore  Thomson Sourth-Western  2002 
 - xxi, : 569p. 
<br/><br/><label>ISBN: </label>9812406034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF