00602aam a2200193 4500 20250521095616.0 140223b2002 xxu||||| |||| 00| 0 eng d 9812406034 658.8 HOF Hoffman, K. Douglas Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson 2nd ed. Bangalore Thomson Sourth-Western 2002 xxi, : 569p. Service industries - Marketing Bateson, John E. G. books(AACR-2 Format) 26946 (Shelf)Control No.: 6696 30978 Bangalore: Thomson Sourth-Western, 2002. Service industries - Marketing Bateson, John E. G. 23973 23973 0 0 0 0 IIFM IIFM 2006-06-21 0 658.8 HOF 26946 2025-05-21 09:56:16 2025-05-21 BK 0 0 ddc 0 0 IIFM IIFM 2006-06-21 0 658.8 HOF G1991 2025-08-26 16:04:00 2025-05-21 G