TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Essentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson
SN  - 9812406034
U1  - 658.8 HOF 
PY  - 2002///
CY  - Bangalore
PB  - Thomson Sourth-Western
KW  - Service industries - Marketing
ER  -