Kotler, Philip <br/><br/>
Marketing management / by Philip Kotler and Kevin Lane Keller 

 - 12th ed. 
 - Delhi  Pearson Education  2006 
 - xxxix, : 717p. 
<br/><br/><label>ISBN: </label>8129711192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT