TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 27 Brand Practices: Twenty Seven Action packed strategies for building winning brands 
SN  - 1403924015
U1  - 658.827 KAP 
PY  - 2004///
CY  - Delhi
PB  - Macmillan India
KW  - Consumer Behaviour
KW  - Marketing
KW  - Strategy
ER  -