Kotler. Philip <br/><br/>
Marketing management : a South-Asian perspective / by Philip Kotler...et.al 

 - 14th ed. 
 - New Delhi  Pearson  2013 
 - xxv, : 596p. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT