sengupta , subroto <br/><br/>
Brand positioning strategies for competitive advatage 

 - second edition  
 - New delhi   Tata mcgraw- hill   1990 
 - 297p. 
<br/><br/><label>ISBN: </label>0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand 
<br/><br/><label>Dewey Class. No.: </label>658.827 SEN