Kumar, S. Ramesh ed. <br/><br/>
Case studies in marketing management / edited by S. Ramesh Kumar 

 - Asia  Pearson  2012 
 - iv,378p. 
<br/><br/><label>ISBN: </label>9788131761397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM