<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00447aam a2200169   4500</leader>
  <controlfield tag="005">20250521100020.0</controlfield>
  <controlfield tag="008">140223b2012    xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788131761397</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 KUM</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kumar, S. Ramesh ed.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Case studies in marketing management / edited by S. Ramesh Kumar</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Asia</subfield>
    <subfield code="b">Pearson</subfield>
    <subfield code="c">2012</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">iv,378p.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing-management</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">books(AACR-2 Format)</subfield>
  </datafield>
  <datafield tag="907" ind1=" " ind2=" ">
    <subfield code="a">G1295 (Shelf)</subfield>
  </datafield>
  <datafield tag="909" ind1=" " ind2=" ">
    <subfield code="a">38253 </subfield>
  </datafield>
  <datafield tag="921" ind1=" " ind2=" ">
    <subfield code="a">Asia: Pearson, 2012.</subfield>
  </datafield>
  <datafield tag="925" ind1=" " ind2=" ">
    <subfield code="a">Marketing-management</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29975</subfield>
    <subfield code="d">29975</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IIFM</subfield>
    <subfield code="b">IIFM</subfield>
    <subfield code="d">2014-04-10</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">658.8 KUM</subfield>
    <subfield code="p">G1295</subfield>
    <subfield code="r">2025-09-15 17:14:04</subfield>
    <subfield code="s">2025-07-25</subfield>
    <subfield code="w">2025-05-21</subfield>
    <subfield code="y">G</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IIFM</subfield>
    <subfield code="b">IIFM</subfield>
    <subfield code="d">2025-08-01</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KUM</subfield>
    <subfield code="p">G1974</subfield>
    <subfield code="r">2025-08-20 12:33:47</subfield>
    <subfield code="w">2025-08-20</subfield>
    <subfield code="y">G</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IIFM</subfield>
    <subfield code="b">IIFM</subfield>
    <subfield code="d">2025-08-01</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 KUM</subfield>
    <subfield code="p">G1980</subfield>
    <subfield code="r">2025-08-20 15:54:09</subfield>
    <subfield code="w">2025-08-20</subfield>
    <subfield code="y">G</subfield>
  </datafield>
</record>
