Keegan, Warren J. <br/><br/>
Global marketing management / by Warren J. Keegan and Naval K. Bhargava 

 - 7th ed. 
 - Delhi  Pearson  2016 
 - xxiv,670p. 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE