TY  - BOOK
AU  - Keegan, Warren J.
AU  - Bhargava, Naval K.
TI  - Global marketing management / by Warren J. Keegan and Naval K. Bhargava
SN  - 9788131730911
U1  - 658.8 KEE 
PY  - 2016///
CY  - Delhi
PB  - Pearson
KW  - Marketing management
ER  -