Blattberg, Robert C. <br/><br/>
Database marketing : analyzing and managing customers  

 - New Delhi  Springer  2010 
 - xxiv, : 871p. 
<br/><br/><label>ISBN: </label>9788184893847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database - Marketing;Direct marketing<br/>Consumer profiling
<br/><br/><label>Dewey Class. No.: </label>658.872 BLA