TY  - BOOK
AU  - Blattberg, Robert C.
AU  - kim, Byung-Do
TI  - Database marketing : analyzing and managing customers 
SN  - 9788184893847
U1  - 658.872 BLA 
PY  - 2010///
CY  - New Delhi
PB  - Springer
KW  - Database - Marketing;Direct marketing
KW  - Consumer profiling
ER  -