Winston, Wayne L. <br/><br/>
Marketing analytics : data driven techniques with Microsoft Excel / by Wayne L. Winston 

 - Indianapolis  John Wiley  2014 
 - xxx, 690p. 
<br/><br/><label>ISBN: </label>9781118373439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Excel
<br/><br/><label>Dewey Class. No.: </label>658.80072 WIN