TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing analytics : data driven techniques with Microsoft Excel / by Wayne L. Winston
SN  - 9781118373439
U1  - 658.80072 WIN 
PY  - 2014///
CY  - Indianapolis
PB  - John Wiley
KW  - Marketing
KW  - Excel
ER  -