Aaker, David A. <br/><br/>
Building strong brands / by David A. Aaker 

 - London  Pocket Books  2002 
 - ix, 380p. 
<br/><br/><label>ISBN: </label>9781849830409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK