00362aam a2200133   450000500170000000800410001702000180005808200160007610000200009224500470011226000310015930000140019065000240020420250521100248.0140223b2002    xxu||||| |||| 00| 0 eng d  a9781849830409  a658.827 AAK  aAaker, David A.  aBuilding strong brands / by David A. Aaker  aLondonbPocket Booksc2002  aix, 380p.  aBrand name products