TY - BOOK AU - Zikmund, William G. AU - Babin, Berry J. AU - Carr, Jon C. AU - Adhikari, Atanu AU - Griffin, Mitch TI - Business research methods : a South-Asian perspective SN - 9788131518519 U1 - 658.83 PY - 2013/// CY - Delhi PB - Cengage KW - Business—Research; Business research—Methodology; Research—Methodology—Business; Business administration—Research ER -