Capon, Neon <br/><br/>
Managing marketing : a concise approach 

 - New Delhi  Wiley  2015 
 - xxvii, 449p. 
<br/><br/><label>ISBN: </label>9788126548521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802   / CAP