TY  - BOOK
AU  - Capon, Neon
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing : a concise approach
SN  - 9788126548521
U1  - 658.802  
PY  - 2015///
CY  - New Delhi
PB  - Wiley
KW  - Marketing - Management
ER  -