Hollensen, Svend <br/><br/>
Global marketing : a decision oriented approach  

 - 3rd 
 - New Delhi  Pearson Education  2007 
 - xxxix, 717p. 
<br/><br/><label>ISBN: </label>9788131711958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.848  / HOL