West, Douglas <br/><br/>
Strategic marketing 

 - 2nd 
 - New York  Oxford University Press  2006 
 - xxvi, 585p. 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning; Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WES