TY  - BOOK
AU  - West, Douglas
AU  - Ford, John
AU  - Ibrahim, Essam
TI  - Strategic marketing
SN  - 9780199642601
U1  - 658.802 WES 
PY  - 2006///
CY  - New York
PB  - Oxford University Press
KW  - Strategic planning; Marketing - Management
ER  -