Sharma, Ashita A. <br/><br/>
Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013 

 - Mumbai  S. P. Jain Institute of Management and Research  2014 
 - xiii, 224p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / SHA