00500nam a22001577a 4500003000400000005001700004008004100021040000600062082001700068100002200085245010500107260006600212300001600278650002900294700001900323OSt20250826153413.0250826b        |||||||| |||| 00| 0 eng d  c   a658.802bSHA  aSharma, Ashita A.  aCase studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013  aMumbaibS. P. Jain Institute of Management and Researchc2014  axiii, 224p.  amarketing - Case studies  aKamath, Renuka