TY  - BOOK
AU  - Sharma, Ashita A.
AU  - Kamath, Renuka
TI  - Case studies in marketing effectiveness : winning cases fom SPJIMR marketing impact awards 2004-2013
U1  - 658.802 
PY  - 2014///
CY  - Mumbai
PB  - S. P. Jain Institute of Management and Research
KW  - marketing - Case studies
ER  -