TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A., Gamble, John E.
TI  - Crafting and executing strategy: the quest forcompetitive advantage
SN  - 9788194244653
U1  - 658.4012 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill
KW  - Strategic planning; Business planning; Competition; Industrial management - Case studies
ER  -