Hoffman, Douglas K. <br/><br/>
Service Marketing : Concepts , Strategies, & Cases  

 - 3rd ed. 
 - New Delhi  Cengage   2006 
 - xix, ; 588p. 
<br/><br/><label>ISBN: </label>8131503275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF