TY  - BOOK
AU  - Hoffman, Douglas K.
AU  - Bateson, E.G. John
TI  - Service Marketing : Concepts , Strategies, & Cases 
SN  - 8131503275
U1  - 658.8 HOF 
PY  - 2006///
CY  - New Delhi
PB  - Cengage 
KW  - Marketing Management
ER  -