Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and control / by Philip Kotler 

 - 9th ed. 
 - New Delhi  Prentice-Hall of India  1997 
 - xxxvii, : 789p. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT