TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : analysis, planning, implementation and control / by Philip Kotler
SN  - 8120311787
U1  - 658.8 KOT 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing - Management
ER  -