Kumar, Ramesh S. <br/><br/>
Managing Indian Brands : Marketing Concepts And Strategies  

 - New Delhi   Vikas Publishing House Pvt Ltd  2002 
 - 356p. 
<br/><br/><label>ISBN: </label>8125913084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>India - Economic conditions
<br/><br/><label>Dewey Class. No.: </label>658.8270954 KUM