TY  - BOOK
AU  - Kumar, Ramesh S.
TI  - Managing Indian Brands : Marketing Concepts And Strategies 
SN  - 8125913084
U1  - 658.8270954 KUM  
PY  - 2002///
CY  - New Delhi 
PB  - Vikas Publishing House Pvt Ltd
KW  - Management
KW  - India - Economic conditions
ER  -