| 000 | 01010cam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260601142641.0 | ||
| 008 | 260601b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0803959699 | ||
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| 020 | _a9780803959699 | ||
| 020 | _a9780803959705 | ||
| 040 | _c | ||
| 082 | 0 | 0 | _a658.802 MOO |
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc1998. |
||
| 300 |
_axx, 316 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10549 _d10549 |
||