| 000 | 00555pam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260529111505.0 | ||
| 008 | |||
| 020 | _a002421910X | ||
| 040 | _c | ||
| 082 | 0 | 0 | _a658.83 TUL |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 | _aMarketing research : measurement and methods |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMacmillan _aLondon _c1987 |
||
| 300 | _axvi, 845 p. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research - Case studies | |
| 700 | 1 | _aHawkins, Del I. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c11406 _d11406 |
||