000 00496aam a2200217 4500
003 OSt
005 20260527121412.0
008 140223b1984 xxu||||| |||| 00| 0 eng d
020 _a0256060096
040 _c
082 _a658.8 MCC
100 _aMcCarthy, E. Jerome
245 _aEssentials of marketing
250 _a4th
260 _aIllinois
_bIrwin
_c1988
300 _a512p.
650 _aMarketing
906 _abooks(AACR-2 Format)
907 _a7188 (Ref.)
942 _2ddc
_cBK
999 _c11640
_d11640