000 00483aam a2200205 4500
003 OSt
005 20260603111039.0
008 140223b1983 xxu||||| |||| 00| 0 eng d
020 _a086003531X
040 _c
082 _a658.8 LIT
100 _aLittler, dale
245 _aMarketing and product development
260 _aNew Delhi
_bHeritage
_c1985
300 _a259p.
650 _aMarketing
906 _abooks(AACR-2 Format)
907 _a1794 (Ref.)
942 _2ddc
_cBK
999 _c11772
_d11772