000 00610aam a2200217 4500
003 OSt
005 20260622122525.0
008 140223b1989 xxu||||| |||| 00| 0 eng d
020 _a0805341021
040 _c
082 _a658.8 HIS
100 _aPeters Michael P.
245 _aMarketing A New Product Its Planning , Development , and Control
260 _aUSA
_bThe Benjamin / Cummings Publishing Company ,INC.
_c1978
300 _aix, : 358p.
650 _aProduct Management
700 _aHisrich Robert D.
906 _abooks(AACR-2 Format)
907 _a10815 (Shelf)
942 _2ddc
_cBK
999 _c11852
_d11852