000 00525aam a2200205 4500
003 OSt
005 20260527115529.0
008 140223b1978 xxu||||| |||| 00| 0 eng d
020 _a0070841543
040 _c
082 _a658.802 GRE
100 _aGreenley, Gordon E.
245 _aThe strategic and operational planning of marketing
260 _aNew York
_bMcGraw-Hill
_c1978
300 _a252p.
650 _aMarketing - Management
906 _abooks(AACR-2 Format)
907 _a3733 (Shelf)
942 _2ddc
_cBK
999 _c12382
_d12382