000 00591aam a2200229 4500
003 OSt
005 20260618150556.0
008 140223b1989 xxu||||| |||| 00| 0 eng d
020 _a0030694140
040 _c
082 _a658.82 SHI
100 _aShimp Terrence A.
245 _aPromotion Management And Marketing Communication
250 _a
260 _aAmerica
_bThe Dryden Press
_c1986
300 _axix, : 652p.
650 _aMarketing Comunication
700 _aDelozier Wayne M.
906 _abooks(AACR-2 Format)
907 _a14880 (Shelf)
942 _2ddc
_cBK
999 _c12682
_d12682