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_a658.8342 PET _220 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1990. |
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| 300 |
_axxiii, 608 p. : _bill. (some col.) ; _c25 cm. |
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| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aRev. ed. of: Consumer behavior. 1987. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 700 | 1 |
_aPeter, J. Paul. _tConsumer behavior. |
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| 942 |
_2ddc _cBK |
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| 999 |
_c13250 _d13250 |
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