000 00487aam a2200181 4500
005 20250521095406.0
008 140223b2002 xxu||||| |||| 00| 0 eng d
020 _a8125913084
082 _a658.8270954 KUM
100 _aRamesh Kumar S.
245 _aManaging Indian brands : marketing concepts and strategies / by S. Ramesh Kumar
250 _a2nd ed.
260 _aNew Delhi
_bVikas
_c2002
300 _axii,356p.
650 _aBrand name products
906 _abooks(AACR-2 Format)
907 _a25546 (Shelf)
909 _a26882
921 _aNew Delhi: Vikas, 2002.
925 _aBrand name products
999 _c20445
_d20445