| 000 | 00602aam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20250521095616.0 | ||
| 008 | 140223b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9812406034 | ||
| 082 | _a658.8 HOF | ||
| 100 | _aHoffman, K. Douglas | ||
| 245 | _aEssentials of services marketing : concepts, strategies and cases / by K. Douglas Hoffman and John E. G. Bateson | ||
| 250 | _a2nd ed. | ||
| 260 |
_aBangalore _bThomson Sourth-Western _c2002 |
||
| 300 | _axxi, : 569p. | ||
| 650 | _aService industries - Marketing | ||
| 700 | _aBateson, John E. G. | ||
| 906 | _abooks(AACR-2 Format) | ||
| 907 | _a26946 (Shelf)Control No.: 6696 | ||
| 909 | _a30978 | ||
| 921 | _aBangalore: Thomson Sourth-Western, 2002. | ||
| 925 | _aService industries - Marketing | ||
| 926 | _aBateson, John E. G. | ||
| 999 |
_c23973 _d23973 |
||